Branding

In an increasingly digital-first world, marketing strategies have shifted dramatically. Yet, as we lean heavily into SEO, paid ads, and AI-driven content, the age-old art of networking is regaining prominence as one of the most effective marketing tools. In the rapidly evolving landscape of business and personal branding, networking has transformed from a simple professional […]

Building a strong personal brand is high on the  ‘must-do’ list of many ambitious professionals, as brands and businesses continue to compete for visibility in an online environment that is now a given. This is a good time, therefore, to look at some of the common myths that surround the concept of personal branding. A

A leading multinational recently commissioned us to conduct a leadership workshop titled ‘Managing Self – Inside Out’ which combined mindfulness techniques with leadership models and tools. In today’s complex, competitive and uncertain business environment, mindfulness is emerging as a critical trait for success and a trend that many organisations are now paying attention to. Since “up

In today’s hyper-connected, digitally driven world, the concept of an “executive brand” is more critical than ever. Your executive brand is not just a reflection of your professional achievements; it encapsulates your values, leadership style, and how you connect with others. Your executive brand is no longer confined to boardrooms or company websites. It lives